E-haʻuki, ke ao hou o ka brand marketing

Ma Nowemapa 18, 2003, ua helu ʻia ka e-haʻuki ma ke ʻano he 99th hanana haʻuki i hoʻokumu ʻia e ka State General Administration of Sport.He ʻumikūmāiwa mau makahiki ma hope mai, ʻaʻole ia he moana uliuli ka ʻoihana hoʻokūkū hoʻokūkū, akā he mākeke e kū mai ana.

Wahi a ka ʻikepili i hōʻuluʻulu ʻia e Statista, kahi hui ʻikepili Kelemania, ʻo ka mākeke e-sports honua e manaʻo ʻia e hōʻea i ka $ 1.79 biliona i ka loaʻa kālā ma 2022. ʻO ka hui ʻana o ka ulu ʻana o ka makahiki no 2017-2022 e manaʻo ʻia he 22,3%, me ka hapa nui o ka loaʻa kālā. e hele mai ana mai ke kākoʻo brand kaulana ʻole.Ua lilo ʻo E-sports i mea koʻikoʻi o ke kūʻai aku ʻana no nā hōʻailona he nui.

ʻOkoʻa nā haʻuki e like me nā haʻuki kuʻuna, a pēlā pū ka poʻe e hoʻolohe ai.Pono mua nā mea kūʻai aku e hoʻomaopopo i ka hoʻokaʻawale ʻana o nā mea pāʻani e-sports a me nā kaiāulu e-sports like ʻole, i mea e ʻoi aku ka maikaʻi o ke kūʻai aku. -time strategy (RTS), Multiplayer online Battle Arena (MOBA), massively multiplayer online role-playing game (MMORPG), etc. ʻO kēia mau papahana e-haʻuki ʻokoʻa ka poʻe i manaʻo ʻia, akā he mau hui e-haʻuki like ʻole.E ʻimi wale i ka lehulehu like a me ka hui me ka pahuhopu kūʻai, a laila e hoʻokō pololei i ke kālepa, a laila hiki ke loaʻa nā hopena maikaʻi aʻe.

Me ka ulu nui ʻana o ka e-sports, e lawe ana i ka papahana e-sports o League of Legends ma ke ʻano he laʻana, ua komo nā ʻoihana kaulana i nā ʻano like ʻole e like me Mercedes-Benz, Nike a me Shanghai Pudong Development Bank i ke keʻena e kākoʻo i ka hanana. .Manaʻo ka nui o ka poʻe ʻo ka brand kaulana wale nō ke kākoʻo, akā ʻaʻole ʻoiaʻiʻo.Hiki i nā hōʻailona liʻiliʻi ke kūkulu i kā lākou mau hui e-haʻuki ponoʻī a kono i kekahi mau mea pāʻani kaulana e hui pū me lākou e hoʻonui i ko lākou mana.

I ke komo ʻana o ka ʻoihana e-haʻuki i ka lehulehu, ua ʻoi aku ka nui o nā hōʻailona e-sports.No nā hōʻailona a me nā alakaʻi kūʻai aku, pono ʻoi aku ka noʻonoʻo ʻana e ʻimi mau i nā ala hou o ke kūʻai aku ʻana i ka e-haʻuki, i mea e lawa ai ka ikaika e kū ai i ke ala kūʻai e-haʻuki e piʻi nui nei.ʻO ka mea nui loa, ʻo nā mea hoʻohana e-sports ka poʻe ʻōpio, inā makemake ʻoe e hoʻomohala i ka hōʻailona o ka mākeke ʻōpio, e hoʻāʻo hou i ke kūʻai aku ʻana i ka e-sports, ʻo ka mea mua e hoʻokūkū no ka hui mea kūʻai aku.

Noho pāʻanihe kumu ia o ka e-haʻuki, pono nā ʻoihana pāʻani e kūkulu i kahi pilina symbiotic ma waena o ka brand a me ka ʻike e-sports, hōʻike maikaʻi i nā wahi hana a me nā hiʻohiʻona o ka brand a i ʻole huahana ponoʻī, pili maikaʻi me ka lehulehu, a hoʻopuka maikaʻi i ka brand. memo o "Maopopo mākou iā ʻoe" i nā mea kūʻai ʻōpio.